MoonJams.com & Lunar Records (along w/ MoonMix Studios)...is the innovation of Mark Forman, whose expertise in audio recording and music production dates to 1977. Mark is a graduate (& honor student) of Lyons Technical Institute for Audio/Radio Electronics; and enrolled in continuing studies at the Recording Institute of Detroit. He is also a seasoned musician; and in 2006 produced and performed on the Lunar Records release 'MoonWaves', by Project One.

Moon.Wav MusicMedia, the umbrella under which the above entities exist, is a digital audio & multimedia production group dedicated to the successful recording, mastering, production, promotion and distribution of select undiscovered independent musical artists.

Artists seeking to be included on our roster will benefit from a full range of music production services...customized for their unique sound & genre...& based on their own ideas & creative input. Complete CD packages are available for performers of any musical style; produced from start to finish & encompassing all technical facets of musical, print & multimedia production. This includes: Recording, Mixing, Mastering, Track Backing, Red Book Audio CD Authoring, DVD-A Authoring, DA Post Production, CD Graphic Design, CD Promotion & Distribution, Online Music Presentation, Web Site Design & 1-Sheet Design.

At the completion of album production for our artists, CD’s will be offered for sale through our Distribution Channel (care of MoonJams.com; & select third-party sites), provided that the acts have not been signed exclusively by major labels in the interim.

[Note: The music featured on these sites consists of both published and unpublished works, protected by copyright. The creative & graphic content is also protected; and not in the public domain. Moon.Wav MusicMedia is also the home of SingerSmith Music, the publishing portal for the musical compositions of mw4man. For inquiries regarding the music and artwork found on this network, please contact: WavMaster@MoonJams.com ].

 

MISSION STATEMENT:

Recording and Mastering Music ~ The Renaissance Man in the Digital Era:
A look at where we’ve been…where we are; & where we’re going...!!!

Between 1929 (when Harry Nyquist published his sampling theorem for digital audio processing) and 1981 (when the Phillips corporation demonstrated the Compact Disc)...artist's had one choice for the recording of their music ...analog tape. Tape had a beautifully characteristic signature sound; and was also somewhat forgiving for the artist who played or sang too loud. But it also exibited an unnerving characteristic: noise. So, when the development of a binary number system to digitize analog music came about...along with it's offerings of zero mechanical noise, noiseless reproduction capabilities and true fidelity...the digital audio age, for the sound-savy musician, was born.

By the late 1980’s, the Compact Disc had emerged as the logical replacement to the long cherished record Album; and the technology to turn analog recordings into their digitized counterparts was beginning now to develop at an ever rapid pace. The 'Audio & Music Creation Software' revolution (in the form of Digital Audio Multitracking (Recording), Editing & MIDI Sequencing computer applications) sprang to life during this period. Originally, basic programs served the needs of digital music students to have audio workstations available on their computers, so as to gain freedom from the multiple-user, lab-bound mainframes found at the universities where they studied. But later, as it was realized that a growing market of 'digital musicians' were eager to record their work at the project studio level...and as recording & mastering studios began to go digital...the technology came smashing into the mainstream.

By the mid 1990's...with the perfection of programming architecture interleaved with time-division multiplexing...and with digital processing and storage capabilities reaching new boundaries (along with professional quality audio cards becoming everyday accessories for the home computer)...Digital Audio Workstations (DAW’s) capable of complex tasking had become an established reality. During this period, the three prominent Digital Audio Editing software applications were Digidesign’s Sound Designer, Steinberg’s WaveLab; & Sonic Foundry’s Sound Forge. The most popular Multitrack Recording/MIDI Sequencing software applications from the same period were MOTU’s Digital Performer, Steinberg’s Cubase; & Twelve Tone Systems’ Cakewalk Professional. [Digidesign’s Sound Tools (lacking at the time in MIDI authoring capabilities), had also become the number one choice in Apple/Mac-based recording studios world wide.]

Today, only a decade or so down the line…we look on in astonishment at how far this industry has progressed. Sound Tools II eventually developed into the widely popular Pro Tools...Cakewalk now leads the Intel/Windows-based world w/ SONAR...and Cubase & Digital Performer are alive and flourishing (as are a number of other quality mainstream recording/editing apps…Logic, Reason, Nuendo, Live, etc.) With the advent of DSP (Digital Signal Processing), API (Plug-In) technology (in both hardware and software form); and the development of seamless integration between hardware control surfaces and software applications (as well as the interfacing of conventional analog signal processing gear with software workstations)…professional quality digital recording that was once the sole realm of the audio engineer has become a neo-scientific art form attainable by the contemporary digital musician. Native DAW's and stand-alone dedicated hardware systems now compete widely; and their recording/mixing/editing tools, GUI (graphic interface) quality and audio engines (core, bus and summing architectures) are now almost on a par throughout major manufacturer’s product lines. And with major improvements in the quality of analog to digital conversion (ADC) along with the component circuitry of audio interfaces...as well as stunning advancements in CPU speed & core multiplicity; memory; bus; and disc drive speed & capacity...the sky is no longer the limit for the digital recordist.

And so...our pledge: It is on the classic analog heritage and new found digital possibilities that Moon.Wav MusicMedia forms its mission. Our goal is to merge the sonic character of the 60’s & 70’s with the bit stream technology of the present…thus allowing artists who came of age before the transitional era to connect their musical roots to the digital future. For the archetypal musician who developed his craft during that magical analog period (or the contemporary musician who appreciates it)…and who now wishes to recreate and further develop that signature sound with the digital tools of the future…we pledge our production and promotion efforts.


Mark Forman, 06/2007

Copyright 2012, Moon.Wav MusicMedia